Jake and Jonathan

45: Apple is DOOMED! iPhone XS, Watch Series 4 LEAKED

Episode Summary

This week something cool is about to drop… and it’s not the theme tune to Fragil Rock. It’s that time for Apple’s special event - 2018. The invitations are out, but so are the rumours. This year also comes with a whole bunch of leaks (whoooo let the dogs out). So Jonathan chats to Jake via some crappy Skype phone sound (apologies) and go over the pre-event rumours and leaks, as they surface. We explore the 3 different iPhone models, possible iPad and iWatch improvements and what it means for this ‘Tick-Tock’ tock year. We also look at the flaws in Apples yearly improvements but the desire that captivates all Apple users to buy every year. Oh and some Yodelling… Find out more about the Master-Class here:

 AJ&Smart + Jake Knapp Official Design Sprint Master-Class: https://ajsmart.com/masterclass ### Links 1. [BOOK: Made to Stick: Why Some Ideas Survive and Others Die | Amazon](https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287/ref=sr_1_1?ie=UTF8&qid=1536516533&sr=8-1&keywords=made+to+stick) 2. [Buy Sprint!](https://www.thesprintbook.com/buy/) 3. [Buy Make Time!](https://maketimebook.com/buy/) 4. [IDEO](http://ideo.com/) 5. [Apple’s next iPhone event will be on September 12th | The Verge](https://www.theverge.com/2018/8/30/17795876/apple-iphone-event-2018-date-time-rumors-macbook-air-mac-mini-ipad-pro) 6. [Apple MacBook Pro with Touch Bar updated with ‘improved’ third-generation keyboard | 9to5Mac](https://9to5mac.com/2018/07/12/apple-macbook-pro-with-touch-bar-updated-with-max-32-gb-ram-improved-third-generation-keyboard-true-tone-and-new-intel-chips/) 7. [Exclusive: This is ‘iPhone XS’ — design, larger version, and gold colors confirmed | 9to5Mac](https://9to5mac.com/2018/08/30/2018-iphone-xs-design-larger-version-gold-exclusive/) 8. [Exclusive: Apple Watch Series 4 revealed — massive display, dense watch face, more | 9to5Mac](https://9to5mac.com/2018/08/30/exclusive-apple-watch-series-4/) 9. [Sign up for one of Jake’s upcoming workshops!](https://jakeknapp.com/workshops) 10. [Buy the AJ&Smart + Jake Knapp Official Design Sprint Masterclass!](https://ajsmart.com/masterclass) 11. [How to Run 13 Design Sprints at Once: Inside Maker Week at The New York Times | Jake Knapp | NYTimes](https://open.nytimes.com/how-to-run-13-design-sprints-at-once-inside-maker-week-at-the-new-york-times-5d3b95ca2441) Follow Jake Knapp on Twitter: @jakek Follow Jonathan Courtney on Instagram or Twitter: @jicecream Write into the podcast: pbc@ajsmart.com Podcast editing by Jason Sanderson: PodcastTech.com Show Notes (fan made): https://medium.com/product-breakfast-club-links-unofficial

Episode Notes

This week something cool is about to drop… and it’s not the theme tune to Fragil Rock. It’s that time for Apple’s special event - 2018. The invitations are out, but so are the rumours. This year also comes with a whole bunch of leaks (whoooo let the dogs out). So Jonathan chats to Jake via some crappy Skype phone sound (apologies) and go over the pre-event rumours and leaks, as they surface.

We explore the 3 different iPhone models, possible iPad and iWatch improvements and what it means for this ‘Tick-Tock’ tock year. We also look at the flaws in Apples yearly improvements but the desire that captivates all Apple users to buy every year.

Oh and some Yodelling…

Find out more about the Master-Class here:

 AJ&Smart + Jake Knapp Official Design Sprint Master-Class: https://ajsmart.com/masterclass

Links

BOOK: Made to Stick: Why Some Ideas Survive and Others Die | Amazon

Buy Sprint!

Buy Make Time!

IDEO

Apple’s next iPhone event will be on September 12th | The Verge

Apple MacBook Pro with Touch Bar updated with ‘improved’ third-generation keyboard | 9to5Mac

Exclusive: This is ‘iPhone XS’ — design, larger version, and gold colors confirmed | 9to5Mac

Exclusive: Apple Watch Series 4 revealed — massive display, dense watch face, more | 9to5Mac

Sign up for one of Jake’s upcoming workshops!

Buy the AJ&Smart + Jake Knapp Official Design Sprint Masterclass!

How to Run 13 Design Sprints at Once: Inside Maker Week at The New York Times | Jake Knapp | NYTimes

The Hosts

Show Notes (fan made by @amrkhalifeh): https://medium.com/product-breakfast-club-links-unofficial